Revolutionizing employee wellness

Key Wins

  • Increased employee engagement 157% from previous program

 

Objective

Rebrand and reposition employee wellness program for greater awareness and participation.

Creative Concept

This is an opportunity to create a healthy living revolution.

Four brand pillars for employee engagement:

  1. Personalize: create opportunities for Rev participants to let their personalities shine through.

  2. Inspire: Harness existing energy around the company. Encourage local innovation, competition and pride. Challenge and empower participants to share their experiences and motivate their peers.

  3. Unite: Unify “life” activities of participants under one brand and one website. In addition to wellness programs, Rev is an open forum for other key activities. Rev will support challenges, capture moments of revelry and encourage further engagement over time.

  4. Own joy: encourage celebration, moments of relaxation and connection within the community. create small actionable activities where participation is encouraged and rewards are quick and obtainable.