Citrix Workspace Suite and Services Campaign

 

Key Wins

  • Outperformed control ad banner:1.2% vs 7% CTR

  • Emails had 24% gross open rate, 13% unique open rate (prospects) and 22% unique open rate (current customers).

 
 

Objective

Increase market awareness of Workspace Suite and Services and drive demand.

Single-minded value proposition

  • Mobile Productivity & Flexibility

  • Efficient IT Management

  • Secure Your Apps and Data

Audience

  • Win 10 / IT Management

  • Security

Creative concept

Our audience often feels they are in a position of being forced to choose between two important and beneficial aspects of technology that are at odds with each other. Citrix Workspace Suite can be an opportunity for our audience to achieve both.