Key Wins

• Top-performing eBay campaign, North America, 2021

Taking back market share

In 2020, eBay experienced competition from traditional larger retail competitors like Amazon and Walmart as well as a host of smaller, more focused competitors like GOAT and Stock X. The business strategy was to compete within the sneaker vertical market, win back share and re-establish credibility with sneaker enthusiasts.

Changing the game

Building credibility begins with selecting a truly passionate sneakerhead to create our new campaign; we stepped outside of our AOR relationship, tapping Passerine with experience in the sneaker category and passion of true sneakerheads.