SnapChat Ads and AR Lens

Key Wins

  • SnapChat Ads, First Lens and World Lens

  • Strategic focus on Gen Z and millennials

  • 13M impressions, 68K Shares

  • Total campaign increased consideration +2 points while also increasing trust in eBay overall

No F*kes Allowed

eBay wanted to increase consideration of the marketplace for luxury and fashion items while also conveying a free new authentication service. As part of a multi-platform approach, we launched these highly interactive expressions of AR, enabling our target audience to interact with authenticated merchandise. Results were excellent with 13M impressions and 68K shares, while increasing consideration overall by +2 points.