University of Phoenix School of Business: integrated campaign to attract students

 

Key Wins

  • Total leads 8150, up 15% year over year

  • CPL Direct Mail: $137/lead

  • Phoenix.edu visits increased 76%; time on site increased 46% (7.39 minutes)

 
 

Objective

Raise and maintain awareness of School of Business, deliver new leads across tier 1 and 2 markets and increase conversions.

Audience

  • Working adults seeking to advance their careers

  • Working adults that are also time-starved parents