Pinterest Authenticator Handoff Series

Key Wins

  • 15M impressions, 6M Views

  • Total campaign increased consideration +2 points while also increasing trust in eBay overall

Making Authenticators real for new audience

eBay wanted to increase consideration of the marketplace for luxury and fashion items while also conveying a free new authentication service. As part of a multi-platform approach, we launched these eye-catching animations featuring real authenticators handing authenticated luxury items to customers. Results were excellent with 15M impressions and 6M views while increasing consideration overall by +2 points.